Apple have bought Mobile Ad Platform Quattro for $275million on January 2010.
This buying only came 2 months after Admob was snatched from Apple by Google. We knew that Apple has been venturing into mobile industrial after releasing of iPhone, iPod Touch and the ‘magical iSlate’. Thus acquiring a mobile advertising company and platform is very important in Apple’s Roadmap.
Quattro’s CEO has already be posted as Apple’s VP, and will surely be very involved in integrating the platform to Apple’s core products.
Let’s Stay Tuned to see how Apple will integrate its newly acquired Mobile Ad Platform with iPhone, iSlate or even iTunes.