TJ Maxx is selling 16GB Wifi iPad for just $399.99 almost $100 less than what Apple is selling. So why is it so? Initially we though it might be a price war with Android Tablets, but it is not. TJ Maxx reduced the iPad price on their own, not following Apple’s Standard price. It looks like the publicity stunt really works and now everyone is blogging or reporting about it!
Sherry Lang, SVP of Global Communications for TJX told Fortune:
“We have received many inquiries about a particular famous maker high tech item recently sold in our stores. As an off-price retailer, our business provides an ever-changing selection of great finds of famous maker apparel and non-apparel categories at excellent values. In other words, our mission is to offer a treasure hunt of great values, every day. Earlier this week, a small number of T.J.Maxx and Marshalls stores received a very limited quantity of first quality electronic tablets that were sourced from a retailer. Our customers have come to know and shop us for the exciting and unexpected values we offer on a daily basis.”