Amazon Kindle Attack Apple iPad in their new Ad!

Amazon’s Kindle have a new Ad, and iPad is actually featured in it, but it is mocking Apple’s iPad glossy screen. In the ad, there is a lady in bikini reading ebooks with her kindle and beside her is a guy in shirt, struggling to read under the bright sunlight beside the pool.

Guy ask the lady why she can read under this kind of condition, the lady reply she is reading on e-ink kindle and she paid more for her sun-glasses than the kindle. This ad remind me of Apple’s “I’m a Mac, I’m a PC’ Get a Mac ads series where they mocked all the issues Windows and PCs have.

Check out the Amazon’s New Kindle Ad:

So, what do you think ?