Apple always has been good in their commercials, leaving strong impressions in viewers and making them want to buy their products.
It is reported that they spent $249 million last year, but it is less than half of what Microsoft spent.
It seems like Apple is a big spender in advertising, either on TV, printed, online or radio. But look at how much Microsoft spent, almost double of what Apple actually spent. To my opionion, I think Apple’s commercials are more effective, and left a better impression on viewers.